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Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required by its nineteen watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands' websites to learn more about their fantastic products. Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.

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Swatch celebrates Audemars Piguet's iconic Royal Oak with a collection of eight cheerful and colorful Bioceramic models in a pocket watch format inspired by the Swatch POP. Audemars Piguet and Swatch unveil the Royal Pop, a groundbreaking watch collection that combines joyful boldness and positive provocation with fine watchmaking. This collection, titled Royal Pop, draws inspiration from Pop Art, an artistic movement that transforms everyday pop culture imagery into vibrant, colorful and energetic works of art. Audemars Piguet and Swatch have decided to blend some of their hallmark features into a disruptive pocket watch available in eight models and designed to be worn in a multitude of different ways. This partnership is more than a tribute, it is a disruptive collaboration between two icons of Swiss watchmaking. The Royal Pop watches draw inspiration from Audemars Piguet's legendary